Product-Led Growth (PLG) is a go-to-market strategy that focuses on using the product itself as the primary driver of growth. This approach differs from traditional sales-led or marketing-led strategies, which rely on outbound efforts like cold calling, email...

  Being product-led means that a company's primary focus is on delivering an exceptional product experience to its users. The product is the main driver of growth and acquisition of new customers. This approach contrasts with traditional sales-led companies,...

  JTBD involves considering the customer's situation and context, what pain points they are trying to solve, and what outcomes they are hoping to achieve when they use a product or service. The idea is that customers "hire" a product to do a job for them, and by...

The best time for a B2B SaaS company to start an M&A function will depend on various factors, including the company's growth stage, financial situation, and business objectives. However, in general, the following are some common indicators that a company is ready...

The key differences between growing a company from various stages can be summarized as follows: 1-10M: focus on establishing product-market fit and developing a sales & marketing strategy 10-25M: refining operations, scaling sales & marketing, building a...

The balanced scorecard is a performance management framework that helps organizations to align their strategy, goals and objectives with the actions and metrics needed to achieve them. The framework is called "balanced" because it includes four different perspectives:...