Below is a sample brand awareness survey.
1. How familiar are you with our brand?
a. Never heard of it
b. Heard of it, but don’t know much about it
c. Somewhat familiar
d. Very familiar
2. Which of the following best describes our brand?
a. High-quality
b. Affordable
c. Innovative
d. Reliable
e. Other (please specify)
3. How likely are you to purchase our brand’s products or services in the future? a. Very unlikely b. Unlikely c. Neutral d. Likely e. Very likely
4. Have you seen any of our recent advertising or marketing campaigns?
a. Yes
b. No
5. If yes, which of our campaigns did you see? (please specify)
6. How effective do you think our advertising and marketing campaigns are in creating brand awareness?
a. Not effective at all
b. Somewhat ineffective
c. Neutral
d. Somewhat effective
e. Very effective
7. Are there any other brands that you would consider to be similar to ours? (please specify)
8. How would you rate our brand’s reputation?
a. Poor
b. Fair
c. Good
d. Excellent
e. Other (please specify)
9. Are there any areas in which you think our brand could improve? (please specify)
10. Are you willing to recommend our brand to friends and family?
a. Yes
b. No
c. Not sure
11. Do you have any additional feedback or comments on our brand? (please specify)
12. What is your age?
a. 18-24
b. 25-34
c. 35-44
d. 45-54
e. 55+
13. What is your gender?
a. Male
b. Female
c. Other (please specify)
14, What is your occupation?
a. Student
b. Professional
c. Retired
d. Other (please specify)
15. What is your income range?
a.Less than $25,000
b. $25,000 – $49,999
c. $50,000 – $74,999
d. $75,000 – $99,999
e. $100,000 or more
Note: The survey should be tailored to your business and brand. The above list is just an example of questions that can be used to gather information about brand awareness.