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The balanced scorecard is a performance management framework that helps organizations to align their strategy, goals and objectives with the actions and metrics needed to achieve them. The framework is called “balanced” because it includes four different...
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Account-based marketing (ABM) is a strategy that focuses on targeted and personalized marketing efforts to specific accounts or groups of accounts, rather than targeting a broader market segment. The goal of ABM is to build relationships with key decision-makers...
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The MEDDICC framework is a sales and marketing methodology that stands for: 1. Metrics: Identifying the specific metrics that the customer uses to measure the success of the product or solution. 2. Economic buyer: Identifying the person who makes the final decision to...
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There are several strategic frameworks that can be used to guide decision-making and strategic planning. Some of the most popular and widely used frameworks include: 1. SWOT analysis: SWOT analysis is a framework that helps organizations identify their strengths,...
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In a software ecosystem, partners can be categorized into several types, including: 1. Resellers: Resellers are partners that resell your software to their own customer base. This type of partnership is often used by B2B SaaS startups to reach new customers quickly...
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Bottom-up market sizing involves analyzing individual market segments and then aggregating them to arrive at a total market size. This approach is useful when detailed market data is available and the goal is to arrive at a precise market size estimate. Top-down...
