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Sales forecasting is the process of predicting future sales for a business. There are several methods for sales forecasting, including: 1. Historical analysis: This method involves analyzing past sales data to identify trends and patterns. This can be done manually or...
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Scenario planning is a strategic planning method used by businesses to anticipate and prepare for potential future events and changes in the market or external environment. The goal of scenario planning is to help organizations identify and mitigate potential risks,...
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Pragmatic Marketing is a marketing training and certification program that provides a comprehensive understanding of the concepts and strategies needed to create effective marketing plans and campaigns. The program covers several key areas, including: 1....
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Agile marketing is an approach to marketing that is based on the principles of Agile software development. Agile development is a methodology that emphasizes flexibility, adaptability, and rapid iteration. Agile marketing applies these same principles to the...
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A customer health store is a tool that allows businesses to track and manage the health of their customer relationships. It typically includes metrics such as customer churn rate, lifetime value, and satisfaction scores, as well as information about the...
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Generally Accepted Accounting Principles (GAAP) and non-GAAP reporting are two different sets of guidelines for financial reporting. GAAP is a set of rules and principles that companies in the United States must follow when preparing their financial statements,...
