The Best Development Methodologies for Startups

  There are several developer methodologies that can be used by startups, including: 1. Agile: Agile is a iterative and incremental methodology that emphasizes flexibility and rapid iteration. Pros include the ability to quickly adapt to change and to prioritize...

How to Measure Brand Awareness

  There are several ways to measure brand awareness, including: 1. Surveys: Surveys can be used to gather information about how familiar people are with your brand and what they think of it. Surveys can be conducted online, by phone, or in person. 2. Brand recall...

Sample Brand Awareness Survey

  Below is a sample brand awareness survey.  1. How familiar are you with our brand? a. Never heard of it b. Heard of it, but don’t know much about it c. Somewhat familiar d. Very familiar 2. Which of the following best describes our brand? a. High-quality...

How to Develop an Influencer Relations Strategy

A comprehensive influencer relations strategy for a software company can include the following elements:   1. Identify relevant influencers: Identify influencers in your industry or market who have a significant following and are relevant to your target audience....

How to Build a Public Relations (PR) Strategy

A comprehensive public relations (PR) strategy for a B2B software company can include the following elements: 1. Define your goals and objectives: Clearly define what you want to achieve with your PR efforts. This could include increasing brand awareness, generating...

What to Measure at a Enterprise SaaS Company

The best in class sales metrics for an enterprise sales organization typically include: 1. Revenue: This is the most important metric for any sales organization. It measures the total amount of money generated by sales activities, and can be broken down by product,...