Launching a new product and don’t know how to price it? Introducing a Willingness to Pay survey.
Here is an example of a willingness to pay (WTP) survey for a new product:
1. How likely are you to purchase our new product?
– Very likely
– Likely
– Neutral
– Unlikely
– Very unlikely
2. At what price would you be willing to purchase our new product?
– $0-$10
– $11-$20
– $21-$30
– $31-$40
– $41+
3. How does the price of our new product compare to similar products currently on the market?
– Significantly lower
– Somewhat lower
– About the same
– Somewhat higher
– Significantly higher
4. Are there any additional features or benefits that would make you more willing to pay a higher price for our new product?
– Yes
– No
5. Are you a current customer of our company?
– Yes
– No
6. Demographics (age, gender, income, etc)
Note that this is an example survey, it can be modified as per the requirement and to make it more specific to the product and target audience.